The
tale began in Belgium with an epiphany of beerophoria for Jeff Lebesch, an
American electrical engineer, as he was cruising along on his fat tired
mountain bike. While pedaling across this lovely country of lovely beers, Jeff
not only acquired the special yeast strain now used for their Abbey Belgian
Style Ale, he also decided to pursue his dream of opening a small brewery back
home in Colorado. Shortly after the trip, his home-brewed trials of Belgian
style beers began earning friend-tested approvals, yet,—being the
deep-thinking quiet type—he knew it would take a bit more to go commercial.
Kim Jordan, his wife, has always been wryly suspicious that Jeff saw more than
just his life partner in her; she speculates he also saw his brewery’s
gregarious marketing arm.
In June of 1991, from a tiny basement operation in their Fort Collins home,
New Belgium Brewing Company (NBB) capped its first brews and finally in 1995
designed themselves a marvel-of-the-industry brewing facility. Highlights
include not one, but two quality assurance labs, a profoundly automated brew
house, a one of a kind yeast propagator and 6 miles of stainless steel piping. Buy New Belgium Abbey Ale Buy New Belgium Blue Paddle Buy New Belgium Fat Tire Buy New Belgium Brussels Black
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The
tale began in Belgium with an epiphany of beerophoria for Jeff Lebesch, an
American electrical engineer, as he was cruising along on his fat tired
mountain bike. While pedaling across this lovely country of lovely beers, Jeff
not only acquired the special yeast strain now used for their Abbey Belgian
Style Ale, he also decided to pursue his dream of opening a small brewery back
home in Colorado. Shortly after the trip, his home-brewed trials of Belgian
style beers began earning friend-tested approvals, yet,—being the
deep-thinking quiet type—he knew it would take a bit more to go commercial.
Kim Jordan, his wife, has always been wryly suspicious that Jeff saw more than
just his life partner in her; she speculates he also saw his brewery’s
gregarious marketing arm. 
